πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Support Bryce Reeves

Bryce is a leader fighting for ALL his constituents and knows that people always come before politics.

Ad copy

The future of our state is in our hands, and we have a crucial opportunity to shape it through our votes. With only THREE VOTING LOCATIONS available, every vote counts, and we must make our voices heard on May 6th. As a proud Republican, I stand for the values that have made our state and our country great: freedom, family, and limited government. I believe in securing our liberties, protecting our communities, and ensuring a prosperous future for all Virginians. This Republican firehouse primary is not just an election, but a chance to send a clear message to the Democrats that we will not back down. We will fight tirelessly to defend our conservative principles and to ensure that Virginia remains a shining example of the Republican ideals that make us great. Thank you for your support, and I look forward to seeing you at the polls on May 6th.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score38.3/100
Spend / Reach / Long. / Eff.17.4 Β· 65.4 Β· 0.8 Β· 69.6
Spend rangeUSD 200–299
Impressions30,000 – 34,999
CPM (β‰ˆ $/1k impr)USD 7.68
Est. audience size100,001 – 500,000
Days live4 (2023-05-01 β†’ 2023-05-05)
Created2023-05-01
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typegotv mobilization
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsus flag, none
Call to actionvote
Standout elementBold red-white-black urgency graphic with specific voting locations, times, and QR code condensing all logistical info into one high-contrast card
TacticClassic GOTV mobilization tactic using scarcity and urgency β€” emphasizing only 3 locations and a single 6-hour window to drive turnout among motivated Republican base voters.

Where it ran (delivery by region)

Virginia100.0%
Maryland0.0%
West Virginia0.0%

Who saw it (delivery)

45-54 Β· unknown 0.1%
35-44 Β· female 1.8%
65+ Β· male 14.2%
45-54 Β· male 11.4%
55-64 Β· female 12.4%
25-34 Β· male 7.8%
55-64 Β· male 16.5%
25-34 Β· female 9.8%
35-44 Β· male 4.1%
65+ Β· female 15.1%
45-54 Β· female 6.3%
65+ Β· unknown 0.3%
55-64 Β· unknown 0.2%
25-34 Β· unknown 0.1%
35-44 Β· unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Dan Osborn
NE β€” Dan Osborn 113d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Jon Ossoff
GA β€” Jon Ossoff 60d live