Scott Colom For Senate US Inactive
Scott Colom For Senate
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Ad copy
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Performance proxies
| Overall score | 36.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 10.5 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 39 (2026-04-23 → 2026-06-01) |
| Created | 2026-04-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MS — Scott Colom |
| Surfaced by | “senate:Scott Colom” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side bar chart showing Colom gaining ground from 44 to 46 in 'informed vote' vs opponent dropping from 47 to 45, with candidate headshots embedded in the bars |
| Tactic | Uses a real poll showing a closing margin to trigger urgency-driven fundraising, leveraging the 'within the margin' framing to make donors feel their contribution could be the deciding factor. |
Where it ran (delivery by region)
| Mississippi | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 4.9% |
| 65+ · male | 16.3% |
| 65+ · female | 31.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.5% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.6% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.8% |
| 35-44 · female | 5.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.0% |
| 25-34 · female | 2.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
