John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
John Deaton for U.S. Senate
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Ad copy
🚨 New polling shows this race is becoming incredibly competitive. After voters hear my story and the issues I’m fighting for, the race shifts to 40–45, with 15% of voters still undecided and plenty of room to grow. The path forward is clear, and we’re just getting started.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 72.4 · 1.1 · 74.8 |
| Spend range | USD 200–299 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 3.84 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-03-06 → 2026-03-11) |
| Created | 2026-03-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bar chart visual showing dramatic polling surge from 30% to 40% on 'informed ballot' framing |
| Tactic | The ad leverages a 'viability argument' tactic — using internal poll data to convince donors and swing voters that Deaton is a credible challenger worth backing, neutralizing electability concerns. |
Where it ran (delivery by region)
| Massachusetts | 89.7% |
| Florida | 1.7% |
| New Hampshire | 1.2% |
| Connecticut | 0.9% |
| New York | 0.8% |
| Rhode Island | 0.7% |
| California | 0.5% |
Who saw it (delivery)
| 18-24 · female | 1.6% |
| 45-54 · male | 12.9% |
| 65+ · male | 11.2% |
| 65+ · female | 6.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 16.4% |
| 55-64 · female | 7.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.8% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.0% |
| 35-44 · female | 5.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 12.1% |
| 25-34 · female | 5.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
