John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Life shouldn’t feel this expensive. Cut the waste. Build more homes. Lower energy costs with next-generation nuclear. More money for you and your family. That’s the plan.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.1 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2026-04-01 → 2026-04-06) |
| Created | 2026-04-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family, healthcare |
| Call to action | none |
| Standout element | Woman alone in sunlit kitchen reading mail with children's drawings on fridge — evoking quiet financial anxiety in a relatable domestic scene |
| Tactic | Uses empathy-driven cost-of-living imagery to make abstract economic pain viscerally personal, positioning Deaton as the relief candidate without attacking any opponent. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 2.8% |
| 65+ · male | 2.9% |
| 65+ · female | 17.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 4.1% |
| 55-64 · female | 31.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 18.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.6% |
| 35-44 · female | 14.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.8% |
| 25-34 · female | 4.1% |
| 65+ · unknown | 0.2% |
