๐Ÿ“Œ The Swipe File

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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

MISSING YOUR GIFT โณ MIDNIGHT DEADLINE

Sherrod is counting on folks like you to chip in.

Ad copy

Hi, itโ€™s Sherrod Brown. Iโ€™ve spent my life fighting for Ohioans and the Dignity of Work โ€“ the belief that hard work should pay off for everyone, no matter who you are, where you live or what kind of work you do. ๐๐ฎ๐ญ ๐ˆโ€™๐ฅ๐ฅ ๐›๐ž ๐ก๐จ๐ง๐ž๐ฌ๐ญ: ๐ˆโ€™๐ฆ ๐Ÿ๐š๐œ๐ข๐ง๐  ๐ฆ๐ฒ ๐ญ๐จ๐ฎ๐ ๐ก๐ž๐ฌ๐ญ ๐ซ๐ž๐ž๐ฅ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ฒ๐ž๐ญ ๐š๐ง๐ ๐ˆ ๐ง๐ž๐ž๐ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ž ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐Ÿ๐ข๐ ๐ก๐ญ. Washington Republicans are already launching attack ads against me because they know this race could decide Senate control. Iโ€™m counting on your grassroots support to help me fight back. ๐๐ฅ๐ž๐š๐ฌ๐ž, ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฆ๐ฒ ๐œ๐ซ๐ฎ๐œ๐ข๐š๐ฅ ๐ฆ๐ข๐๐ง๐ข๐ ๐ก๐ญ ๐๐ž๐š๐๐ฅ๐ข๐ง๐ž, ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐œ๐ก๐ข๐ฉ ๐ข๐ง ๐ฌ๐จ ๐ฐ๐ž ๐œ๐š๐ง ๐ฐ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ซ๐š๐œ๐ž, ๐๐ž๐Ÿ๐ž๐ง๐ ๐จ๐ฎ๐ซ ๐’๐ž๐ง๐š๐ญ๐ž ๐ฆ๐š๐ฃ๐จ๐ซ๐ข๐ญ๐ฒ, ๐š๐ง๐ ๐ค๐ž๐ž๐ฉ ๐Ÿ๐ข๐ ๐ก๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ƒ๐ข๐ ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐–๐จ๐ซ๐ค?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score56.6/100
Spend / Reach / Long. / Eff.44.9 ยท 78.0 ยท 43.8 ยท 59.7
Spend rangeUSD 3,000โ€“3,499
Impressions100,000 โ€“ 124,999
CPM (โ‰ˆ $/1k impr)USD 28.88
Est. audience sizeโ€”
Days live160 (2023-04-05 โ†’ 2023-09-12)
Created2023-04-05
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH โ€” Sherrod Brown
Surfaced byโ€œsenate:Sherrod Brownโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera in casual setting with urgent subtitle overlay about being outspent
TacticClassic grassroots fundraising urgency play using a midnight deadline, personal vulnerability ('toughest reelection yet'), and the threat of outside Republican money to drive small-dollar donations.

Where it ran (delivery by region)

Ohio37.0%
California7.4%
New York4.9%
Florida4.5%
Pennsylvania3.3%
Michigan2.9%
Washington2.6%

Who saw it (delivery)

18-24 ยท unknown 0.0%
55-64 ยท male 8.1%
25-34 ยท male 1.1%
18-24 ยท male 0.3%
45-54 ยท male 3.3%
35-44 ยท male 1.9%
65+ ยท male 21.9%
55-64 ยท female 13.1%
45-54 ยท female 5.2%
25-34 ยท unknown 0.1%
65+ ยท female 39.9%
65+ ยท unknown 0.7%
35-44 ยท female 2.7%
55-64 ยท unknown 0.3%
18-24 ยท female 0.2%
45-54 ยท unknown 0.1%
35-44 ยท unknown 0.1%
25-34 ยท female 1.1%

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