📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Josh Weil - Florida Progressive Democrat US Inactive

JOSH WEIL FOR CONGRESS

ad creative

Flip this seat >>

Ad copy

I'm Josh Weil, a public educator and the Democrat running in the just announced special election in Florida's 6th Congressional District. I'm running against Trump and DeSantis' hand-picked nominee, Randy Fine. He's an ultra-MAGA extremist who will be a rubber stamp on everything they want to do in Congress. To stop him, we need a strong launch to our campaign. Please donate today, and with your support we can flip this seat and take the wind out of Trump's MAGA movement. Josh Weil Democrat for U.S. Congress (FL-6)

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.4/100
Spend / Reach / Long. / Eff.67.8 · 94.0 · 8.3 · 55.6
Spend rangeUSD 25,000–29,999
Impressions500,000 – 599,999
CPM (≈ $/1k impr)USD 50.0
Est. audience size
Days live31 (2025-01-29 → 2025-03-01)
Created2025-01-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateFL — Joshua Weil
Surfaced by“senate:Joshua Weil”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementDes Moines Register headline screenshot used as proof-of-concept that Democrats can flip red seats
TacticUses borrowed credibility from a real news headline about an Iowa Democratic special election win to create momentum and urgency, framing a donation as joining a proven winning strategy against an 'ultra-MAGA' opponent.

Where it ran (delivery by region)

Florida14.3%
California12.4%
New York6.5%
Texas4.0%
Washington3.9%
Massachusetts3.8%
Pennsylvania3.8%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 3.5%
65+ · male 17.8%
65+ · female 36.9%
55-64 · unknown 0.3%
55-64 · male 8.5%
55-64 · female 17.8%
45-54 · unknown 0.1%
45-54 · female 7.0%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.8%
35-44 · female 3.4%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 1.1%
18-24 · unknown 0.0%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live