📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jonathan Dean for Illinois - U.S. Senate US Inactive

DEAN FOR ILLINOIS

ad creative

Ad copy

No one talked about your budget tonight. No one talked about - Ending trickle down economics; - Spurring American innovation and small business growth; - Raising the minimum wage; or - Lowering costs. This government is a joke. But jokes should be funny, and this Republican government is somehow both the least and most funny thing I have ever seen. That’s why I am running for US Senate in Illinois. Check out my campaign website - dean4il.com. On March 17 — vote Jonathan Dean, lucky number 7 on the ballot.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score35.4/100
Spend / Reach / Long. / Eff.17.4 · 59.2 · 0.0 · 65.0
Spend rangeUSD 200–299
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 14.26
Est. audience size
Days live1 (2026-02-25 → 2026-02-26)
Created2026-02-24
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateIL — Jonathan Dean
Surfaced by“senate:Jonathan Dean”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementCandidate in flannel shirt against snowy mountain backdrop delivering direct-to-camera populist message
TacticDIY authenticity tactic — casual flannel attire and blunt 'this government is a joke' rhetoric are designed to signal anti-establishment credibility and connect with economically frustrated voters.

Where it ran (delivery by region)

Illinois93.1%
Indiana6.5%
Wisconsin0.2%
Missouri0.1%
Michigan0.1%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 11.3%
65+ · male 11.0%
65+ · female 12.1%
55-64 · unknown 0.2%
55-64 · male 13.6%
55-64 · female 10.8%
45-54 · unknown 0.2%
45-54 · female 8.9%
18-24 · male 1.1%
35-44 · unknown 0.2%
35-44 · male 11.1%
35-44 · female 7.8%
25-34 · unknown 0.2%
25-34 · male 7.6%
25-34 · female 3.1%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Graham Platner
ME — Graham Platner 32d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Dan Osborn
NE — Dan Osborn 75d live
Graham Platner
ME — Graham Platner 44d live