JOHN DEATON FOR SENATE INC.
It’s hard to stand up for people you don’t spend time with. Showing up matters, and Massachusetts has been left waiting.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.3 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 2 (2026-02-18 → 2026-02-20) |
| Created | 2026-02-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | none |
| Standout element | Red rolling-news-style 'Senator,' chyron overlay implying indictment of the title itself |
| Tactic | The ad borrows news credibility with a local TV broadcast frame and pairs it with a pointed absence narrative to make the incumbent seem negligent and disconnected from Massachusetts voters. |
| Massachusetts | 100.0% |
| 25-34 · female | 0.8% |
| 25-34 · male | 16.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 3.0% |
| 35-44 · male | 38.5% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 3.2% |
| 45-54 · male | 37.6% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |