Janet Mills US Inactive
Mills for Maine
WEโRE TIED
Help Janet defeat Susan Collins and flip the Senate blue!
Ad copy
๐ ๐๐๐๐: A MAGA super PAC dropped $4 MILLION to boost Susan Collins and tip the scales in Maineโs Senate race. ๐๐๐ ๐๐๐๐: A brand-new poll found us TIED with Collins โ meaning every dollar makes a HUGE impact in a race that could be decided by just a few votes! ๐๐๐: We need 243 more donations by midnight to stay on track towards hitting our daily fundraising goal! Maine is the most flippable Republican-held Senate seat in the entire country, but all our hopes will be CRUSHED if we let MAGA money drown us out. ๐๐ฎ๐ฌ๐ก ๐ $๐๐ ๐๐จ๐ง๐๐ญ๐ข๐จ๐ง ๐ง๐จ๐ฐ ๐ญ๐จ ๐ก๐๐ฅ๐ฉ ๐ฎ๐ฌ ๐ก๐ข๐ญ ๐จ๐ฎ๐ซ $๐,๐๐๐ ๐๐๐ข๐ฅ๐ฒ ๐ ๐จ๐๐ฅ, ๐๐๐๐๐๐ญ ๐๐ฎ๐ฌ๐๐ง ๐๐จ๐ฅ๐ฅ๐ข๐ง๐ฌ, ๐๐ง๐ ๐๐ฅ๐ข๐ฉ ๐ญ๐ก๐ ๐๐๐ง๐๐ญ๐ >>
โ View in Meta Ad Library (the live creative โ image/video/layout)
Performance proxies
| Overall score | 39.4/100 |
| Spend / Reach / Long. / Eff. | 27.6 ยท 59.2 ยท 12.9 ยท 57.9 |
| Spend range | USD 600โ699 |
| Impressions | 15,000 โ 19,999 |
| CPM (โ $/1k impr) | USD 37.12 |
| Est. audience size | โ |
| Days live | 48 (2026-01-23 โ 2026-03-12) |
| Created | 2026-01-22 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME โ Janet Mills |
| Surfaced by | โsenate:Janet Millsโ |
๐ง AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Tied poll bar chart showing Mills and Collins at identical 43% with contrasting blue and red bars |
| Tactic | Classic fundraising urgency tactic combining a threat frame (MAGA super PAC money) with a tied-poll opportunity frame and a concrete donation countdown to drive immediate small-dollar contributions. |
Where it ran (delivery by region)
| California | 14.7% |
| New York | 9.4% |
| Massachusetts | 7.3% |
| Florida | 6.1% |
| New Jersey | 4.4% |
| Pennsylvania | 4.3% |
| Maine | 4.2% |
Who saw it (delivery)
| 18-24 ยท female | 0.3% |
| 45-54 ยท male | 4.5% |
| 65+ ยท male | 19.9% |
| 65+ ยท female | 35.5% |
| 55-64 ยท unknown | 0.3% |
| 55-64 ยท male | 9.6% |
| 55-64 ยท female | 12.6% |
| 45-54 ยท unknown | 0.1% |
| 45-54 ยท female | 5.3% |
| 18-24 ยท male | 0.5% |
| 35-44 ยท unknown | 0.1% |
| 35-44 ยท male | 3.7% |
| 35-44 ยท female | 3.2% |
| 25-34 ยท unknown | 0.1% |
| 25-34 ยท male | 2.0% |
| 25-34 ยท female | 1.8% |
| 18-24 ยท unknown | 0.0% |
| 65+ ยท unknown | 0.7% |
