Dr. Ervin Yen For Governor 2022 Campaign
This is our first real chance to elect an Independent Governor in Oklahoma! Stop letting them scare you away! A win for the Independent is a win for all Oklahomans! The Democrats lose. Stitt loses. The media loses. All of the people in power who have controlled this state for far too long ALL LOSE! This is our one chance Oklahoma! Please believe in what we can accomplish together! IN ORDER TO WIN I ONLY NEED: 45% of the Independents to vote for me 20% of the Democrats to vote for me 15% of the Moderate Republicans to vote for me I do not need 50% of the vote to win-just the highest number of votes! Stop letting them use fear to control you! We are all so much better than that! #VoteIndependent #Yen4Gov #Yen2Win www.Yen4Gov.com
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 38.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 63.8 Β· 0.8 Β· 62.5 |
| Spend range | USD 500β599 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 19.98 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 4 (2022-10-13 β 2022-10-17) |
| Created | 2022-10-12 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | OK β Ervin Yen |
| Surfaced by | βsenate:Ervin Yenβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content-removed placeholder replacing what was a removed political ad, foregrounding the campaign's disclaimer violation |
| Tactic | The ad uses a coalition math argument β spelling out the exact vote-share percentages needed to win β to make an independent candidacy feel achievable and empower skeptical voters to overcome the 'wasted vote' fear. |
| Oklahoma | 100.0% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 45-54 Β· female | 4.9% |
| 65+ Β· male | 24.5% |
| 55-64 Β· male | 16.3% |
| 35-44 Β· male | 8.6% |
| 65+ Β· female | 21.4% |
| 45-54 Β· male | 11.2% |
| 55-64 Β· female | 8.9% |
| 35-44 Β· female | 3.5% |
| 35-44 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.2% |