JULIANA FOR ILLINOIS
Juliana is taking her fight for working families to Washington. Show your support by contributing to her grassroots campaign today.
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| Overall score | 32.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 51.9 · 2.5 · 59.6 |
| Spend range | USD 200–299 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 29.35 |
| Est. audience size | — |
| Days live | 10 (2026-02-09 → 2026-02-19) |
| Created | 2026-02-09 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | conversational direct-question overlay on a warm smiling candidate photo lowers the donation barrier psychologically |
| Tactic | Classic grassroots fundraising tactic: reframes the ask from dollar amount to participation count, using 'even $5' to lower the barrier while invoking a MAGA threat to create urgency. |
| Illinois | 79.2% |
| California | 2.8% |
| New York | 1.7% |
| Florida | 1.2% |
| Texas | 1.1% |
| Massachusetts | 0.8% |
| Michigan | 0.8% |
| 18-24 · female | 1.0% |
| 45-54 · male | 3.9% |
| 65+ · male | 12.3% |
| 65+ · female | 24.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 5.4% |
| 55-64 · female | 14.1% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 11.5% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.5% |
| 35-44 · male | 3.8% |
| 35-44 · female | 10.7% |
| 25-34 · unknown | 0.7% |
| 25-34 · male | 3.4% |
| 25-34 · female | 5.1% |
| 18-24 · unknown | 0.5% |
| 65+ · unknown | 0.6% |