Roy Cooper US Inactive
Cooper For North Carolina
Former Governor Cooper discusses health care in Charlotte while on Senate campaign trail
The Trump administration wants to send money directly to qualifying Americans, rather than utilize subsidies.
Ad copy
Insurance companies and Washington are hurting North Carolina families
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 81.7 · 14.9 · 75.8 |
| Spend range | USD 500–599 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 3.38 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 55 (2026-01-21 → 2026-03-17) |
| Created | 2026-01-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Roy Cooper campaign signs prominently displayed behind the candidate during an informal sit-down setting |
| Tactic | The ad uses a news article screenshot to borrow credibility while framing Cooper as a champion for NC families against powerful outside forces like insurance companies and Washington. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 10.4% |
| 45-54 · male | 6.3% |
| 65+ · unknown | 0.1% |
| 65+ · male | 2.3% |
| 65+ · female | 5.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.2% |
| 55-64 · female | 7.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.7% |
| 18-24 · male | 6.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.6% |
| 35-44 · female | 12.5% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.3% |
| 25-34 · female | 15.2% |
| 18-24 · unknown | 0.3% |
| Unknown · female | 0.0% |
