McKay for US Senate US Inactive
McKay for Senate, Inc
Ad copy
#TeamMcKay ~ We started this journey in October 2022, knowing the challenge was a grand one taking on an incumbent, then, 8 months later, finding we had to overcome another challenge from within. Tomorrow marks the end of our 1st chapter, and with the support and votes of you, your family, and friends, the beginning of the 2nd chapter to victory in November. ~ Please vote for Raymond T McKay in the Republican Primary on September 10th. ~ If you have time to help tomorrow, call 401-795-4401 ext 1 for Janet Johnsen or email [email protected]. ~ For Freedom, Ray ~
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 0.3 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2024-09-09 → 2024-09-11) |
| Created | 2024-09-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Raymond Mckay |
| Surfaced by | “senate:Raymond Mckay” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Blank white image with no visual content whatsoever |
| Tactic | Relies entirely on personal narrative and direct grassroots appeal in the copy, with no visual creative element to reinforce the message. |
Where it ran (delivery by region)
| Rhode Island | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 55-64 · female | 8.9% |
| 45-54 · male | 11.7% |
| 65+ · female | 13.1% |
| 65+ · male | 19.2% |
| 25-34 · male | 7.6% |
| 35-44 · female | 2.6% |
| 35-44 · male | 11.0% |
| 18-24 · male | 1.2% |
| 55-64 · male | 17.7% |
| 45-54 · female | 3.6% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 0.6% |
| 25-34 · female | 2.1% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
