John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
John Deaton for U.S. Senate
By providing your phone number and checking this box, you are consenting to receive text messages to that number from John Deaton for U.S. Senate. Message frequency varies. Message and data rates may apply. Donations may be solicited. Text HELP for help. Text STOP to unsubscribe. SMS opt-in data wil...
Ad copy
🚨 New polling shows this race is becoming incredibly competitive. After voters hear my story and the issues I’m fighting for, the race shifts to 40–45, with 15% of voters still undecided and plenty of room to grow. The path forward is clear, and we’re just getting started.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.3/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 97.1 · 14.0 · 75.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 3.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 52 (2026-03-10 → 2026-05-01) |
| Created | 2026-03-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bar chart visual showing dramatic polling surge from 30% to 40% on 'informed ballot' framing |
| Tactic | The ad leverages a 'viability argument' tactic — using internal poll data to convince donors and swing voters that Deaton is a credible challenger worth backing, neutralizing electability concerns. |
Where it ran (delivery by region)
| Massachusetts | 86.2% |
| Florida | 2.4% |
| New Hampshire | 1.6% |
| Connecticut | 1.1% |
| New York | 1.0% |
| Rhode Island | 0.8% |
| California | 0.7% |
Who saw it (delivery)
| 18-24 · female | 2.4% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.2% |
| 65+ · male | 10.0% |
| 65+ · female | 7.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.7% |
| 55-64 · female | 8.4% |
| 45-54 · male | 10.5% |
| 18-24 · male | 2.3% |
| 45-54 · female | 7.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.2% |
| 35-44 · female | 7.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.9% |
| 25-34 · female | 8.2% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |
