Congressman Seth Moulton US Inactive
Office of Congressman Seth Moulton
Ad copy
Accountability is *not* back.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 68.1 · 0.6 · 69.1 |
| Spend range | USD 300–399 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 8.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 3 (2025-12-30 → 2026-01-02) |
| Created | 2025-12-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, veterans military |
| Symbols | us flag, military, capitol statue |
| Call to action | none |
| Standout element | Bold white subtitle 'accountability' overlaid on Hegseth's face during congressional testimony, visually indicting him with his own hearing's subject matter |
| Tactic | The sarcastic copy 'Accountability is *not* back' directly contradicts any pro-Hegseth framing by weaponizing the word 'accountability' against him during his own Senate confirmation hearing footage, creating sharp cognitive dissonance. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 7.8% |
| 65+ · male | 8.1% |
| 65+ · female | 14.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.8% |
| 55-64 · female | 14.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.7% |
| 35-44 · female | 13.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.3% |
| 25-34 · female | 7.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
