📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

SABRINA'S STORY

Larned, KS

Ad copy

Over the last 30 years, I’ve been blessed to deliver more than 5,000 babies. Every life is precious. Every life is a gift from God. I’m humbled to have Sabrina’s support. More importantly, I’m proud of her testimony for life. Unfortunately, radicals on the Kansas Supreme Court, the Democrats running for president, and Chuck Schumer’s hand-picked Kansas Senate candidate all want to guarantee abortion-on-demand. The ONLY WAY to stop them is to send someone to the Senate who believes in protecting life, someone who knows our state was founded on the belief that every life has potential. I know that, I’ve put it to practice in the House, and in the Senate, I will ALWAYS defend life. Will you ADD your name now and stand with me to protect all life?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.5/100
Spend / Reach / Long. / Eff.0.0 · 55.8 · 35.8 · 74.6
Spend range<USD 99
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 3.96
Est. audience size
Days live131 (2020-03-13 → 2020-07-22)
Created2020-03-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issueabortion
Framingcontrast comparison
Message typepersuasion
Emotional appealempathy
Production tierprofessional
Who picturedcandidate, diverse crowd
Symbolsfamily, church cross
Call to actionlearn more
Standout elementA warm close-up of Sabrina Quinn, a Black woman from small-town Kansas, serving as a grassroots pro-life testimonial witness for a white Republican senator
TacticThe ad deploys a real-voter testimonial from a relatable, diverse constituent to humanize the pro-life position and contrast Marshall's credentials as an OB-GYN against unnamed 'radical' opponents, combining personal credibility with fear of abortion-on-demand to drive persuasion.

Where it ran (delivery by region)

Kansas96.3%
Missouri0.9%
Oklahoma0.4%
California0.3%
Texas0.3%
Nebraska0.2%
Florida0.2%

Who saw it (delivery)

45-54 · unknown 0.2%
55-64 · female 18.6%
35-44 · male 1.2%
35-44 · female 3.8%
45-54 · female 7.1%
65+ · male 9.3%
55-64 · unknown 0.5%
55-64 · male 5.3%
65+ · female 47.2%
35-44 · unknown 0.1%
25-34 · female 2.7%
25-34 · male 0.7%
18-24 · female 0.6%
18-24 · unknown 0.1%
65+ · unknown 0.4%
18-24 · male 0.3%
45-54 · male 2.1%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 36d live
Lindsey Graham
SC — Lindsey Graham 13d live
Sherrod Brown
OH — Sherrod Brown 118d live
Angie Craig
MN — Angie Craig 23d live
Jeanne Shaheen
NH — Jeanne Shaheen 6d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 14d live
Janet Mills
ME — Janet Mills 79d live
Lindsey Graham
SC — Lindsey Graham 15d live