Janet Mills US Inactive
Mills for Maine
This seat should be blue 🤔
Chip in $15 right now >>
Ad copy
Did you know Trump lost in Maine but we still have a Republican senator? I’m running to change that. Please, chip in $15 today to help me flip this GOP Senate seat blue >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 68.1 · 0.3 · 55.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 52.93 |
| Est. audience size | — |
| Days live | 2 (2025-10-14 → 2025-10-16) |
| Created | 2025-10-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a rustic barn-like setting with emphatic gesture, subtitle text highlighting 'Senator' in blue |
| Tactic | Leverages the electoral contradiction angle — Trump lost Maine yet a Republican holds the Senate seat — to create urgency and justify a small-dollar $15 donation ask via ActBlue. |
Where it ran (delivery by region)
| California | 10.3% |
| New York | 8.0% |
| Massachusetts | 6.6% |
| Washington | 4.7% |
| Ohio | 4.4% |
| Pennsylvania | 4.3% |
| Maine | 4.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 1.9% |
| 65+ · male | 14.6% |
| 65+ · female | 47.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 5.6% |
| 55-64 · female | 18.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.0% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 0.9% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.2% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
