📌 The Swipe File

Mallory McMorrow US ● Active

Mallory McMorrow for Michigan

Donate to Mallory McMorrow for U.S. Senate

Donate to Mallory McMorrow for U.S. Senate

Ad copy

Democrats, please listen because this is important. Too many Democrats are waiting to get involved in Michigan's U.S. Senate seat. They’re pouring money into long shot Senate races that we could flip. But listen to me when I tell you that there is no path for Democrats to take back the U.S. Senate without Michigan. None. We have to hold on to this seat. And while we are waiting, MAGA billionaires are pouring millions of dollars into Mike Rogers' campaign. They're salivating at the opportunity to steal this Senate seat. We can't let them. So I'm asking you to get involved today. Donate to our campaign so that we can stand up and fight back.

Democrats, please listen because this is important. Too many Democrats are waiting to get involved in Michigan's U.S. Senate seat. They’re pouring money into long shot Senate races that we could flip. But listen to me when I tell you that there is no path for Democrats to take back the U.S. Senate without Michigan. None. We have to hold on to this seat. And while we are waiting, MAGA billionaires are pouring millions of dollars into Mike Rogers' campaign. They're salivating at the opportunity to steal this Senate seat. We can't let them. So I'm asking you to get involved today. Donate to our campaign so that we can stand up and fight back.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	47.0/100
Spend / Reach / Long. / Eff.	47.8 · 66.9 · 23.7 · 49.5
Spend range	USD 4,000–4,499
Impressions	35,000 – 39,999
CPM (≈ $/1k impr)	USD 113.32
Est. audience size	50,001 – 100,000
Days live	87 (2026-04-02 → active)
Created	2026-04-01
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	MI — Mallory Mcmorrow
Surfaced by	“senate:Mallory Mcmorrow”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Candidate gesturing with open hands in direct-to-camera video appeal conveying urgency and authenticity
Tactic	Direct peer-to-peer urgency framing positions Michigan as the decisive Senate battleground, leveraging fear of MAGA billionaire money to drive immediate donor action.

Where it ran (delivery by region)

Michigan	18.6%
California	14.0%
New York	5.6%
Florida	4.8%
Illinois	4.3%
Texas	3.9%
Washington	3.5%

Who saw it (delivery)

18-24 · female	0.2%
45-54 · male	3.3%
65+ · male	28.8%
65+ · female	36.6%
55-64 · unknown	0.2%
55-64 · male	8.6%
55-64 · female	10.9%
45-54 · unknown	0.1%
45-54 · female	3.7%
18-24 · male	0.2%
35-44 · unknown	0.1%
35-44 · male	2.0%
35-44 · female	2.2%
25-34 · unknown	0.0%
25-34 · male	1.4%
25-34 · female	1.1%
65+ · unknown	0.7%