Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Ad copy
Do folks in Washington think rising gas and grocery prices are some kind of April Fools’ joke? Because here in West Virginia, there’s nothing funny about it. We’re the ones paying the price. We need leadership that will actually fight to bring costs down for working families.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 3.0 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2026-04-30 → 2026-05-12) |
| Created | 2026-04-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Candidate filmed in selfie-style at an actual gas station, grounding the message in visceral everyday reality |
| Tactic | The DIY gas-station selfie video format mimics authentic citizen frustration rather than polished politics, using populist 'us vs. Washington' framing to build relatability and economic grievance with working-class voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.3% |
| 45-54 · male | 9.1% |
| 65+ · male | 13.0% |
| 65+ · female | 17.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.5% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.2% |
| 18-24 · male | 1.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 8.1% |
| 35-44 · female | 8.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.5% |
| 25-34 · female | 4.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
