Melissa Brown Blaeuer and Pamela Fadden for Assembly
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| Overall score | 19.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 2.5 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 10 (2021-08-21 β 2021-08-31) |
| Created | 2021-08-21 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA β Pamela Brown |
| Surfaced by | βsenate:Pamela Brownβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Facebook content-removed placeholder screen showing a blocked ad with policy disclaimer |
| Tactic | The ad mobilizes volunteers through a canvassing ROI appeal and direct links, but was blocked by Facebook for a disclaimer violation, undermining its reach entirely. |
| New Jersey | 99.7% |
| New York | 0.3% |
| 55-64 Β· unknown | 0.5% |
| 35-44 Β· female | 4.3% |
| 18-24 Β· female | 1.3% |
| 18-24 Β· male | 1.3% |
| 45-54 Β· male | 12.2% |
| 25-34 Β· female | 3.3% |
| 65+ Β· female | 13.5% |
| 25-34 Β· male | 5.3% |
| 55-64 Β· female | 10.7% |
| 55-64 Β· male | 19.8% |
| 45-54 Β· female | 5.3% |
| 65+ Β· male | 14.0% |
| 35-44 Β· male | 8.6% |