๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Josh Turek US Inactive

Josh Turek for Iowa

ad creative

Iโ€™m not a millionaire

Ad copy

73 out of 100 U.S. Senators are millionaires. 3 out of the 4 U.S. Senate candidates in Iowa are millionaires, too. (๐—œโ€™๐—บ ๐—๐—ผ๐˜€๐—ต ๐—ง๐˜‚๐—ฟ๐—ฒ๐—ธ, ๐˜๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ ๐—ป๐—ผ๐—ป-๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป๐—ฎ๐—ถ๐—ฟ๐—ฒ.) I grew up working-class and disabled. Iโ€™m sick of silver-spoon politicians cutting safety nets to fund tax breaks for the richest. I have a lot of work to do for working families on Capitol Hill. But first I have to win in November. I canโ€™t fund my own campaign and I wonโ€™t accept a dime from corporate PACs. I need everyday Americans to help me take back control of our state and country, $2, $5, or $25 at a time. Will you make a grassroots donation today to elect a working-class son of Iowa to the U.S. Senate?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score42.1/100
Spend / Reach / Long. / Eff.31.7 ยท 65.4 ยท 11.6 ยท 59.7
Spend rangeUSD 900โ€“999
Impressions30,000 โ€“ 34,999
CPM (โ‰ˆ $/1k impr)USD 29.22
Est. audience size100,001 โ€“ 500,000
Days live43 (2026-04-15 โ†’ 2026-05-28)
Created2026-04-15
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA โ€” Josh Turek
Surfaced byโ€œsenate:Josh Turekโ€

๐Ÿง  AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementcandidate seated in wheelchair delivering direct-to-camera appeal with bold yellow-and-white 'THIS IS SERIOUS' subtitle
TacticThe ad leverages a powerful outsider contrast tactic โ€” positioning the candidate's working-class, disabled identity against a statistic-backed portrait of a millionaire Senate club to drive small-dollar fundraising urgency.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 ยท female 0.2%
45-54 ยท male 4.0%
65+ ยท male 17.0%
65+ ยท female 38.1%
55-64 ยท unknown 0.3%
55-64 ยท male 7.0%
55-64 ยท female 15.6%
45-54 ยท unknown 0.1%
45-54 ยท female 7.5%
18-24 ยท male 0.1%
35-44 ยท unknown 0.1%
35-44 ยท male 3.0%
35-44 ยท female 4.1%
25-34 ยท unknown 0.0%
25-34 ยท male 1.0%
25-34 ยท female 1.1%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.8%

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