Dan Osborn for Senate US Inactive
OSBORN FOR SENATE
Politics shouldn’t only be for the rich
I’m not rich. I’m not trying to become rich.
Give now to help me defeat Republican Deb Fischer
ANNOUNCEMENT: Please read...
PLEASE READ: I am leaving my job
The only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer.
Working people like me can’t afford to give up our jobs to run for office.
During this campaign, I’ve been working 40, 60, sometimes 90 hours a week just to pay our bills.
I just announced that I am taking a leave from my job as a steamfitter.
How’s anybody with a real job supposed to win when your opponent is wealthy enough to not work at all?
Ad copy
The only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer. That’s why they’re the only people who ever win. It’s why the Senate is just another country club full of Ivy League graduates, former business execs, and trust fund babies. Working people like me, we can’t afford to give up our jobs to run for office. During this campaign, I’ve been working 40, 60, sometimes 90 hours a week as a steamfitter just to pay our bills and put food on the table. How’s anybody with a real job supposed to campaign and win when your opponent is wealthy enough to not work at all? That’s why I announced that I am taking a leave from my job as a steamfitter to campaign full-time for the U.S. Senate and keep up our momentum. And yes, that means I’m going to need to take a salary from our campaign. Not a big one. Just enough to replace the $48,000 I got paid last year and the cost of health care for me and my family. Politics shouldn’t only be for the rich, and this is the only way we can change that. FOUR new polls show me neck-and-neck with my opponent, Republican Deb Fischer – and in one, I am LEADING her by 2 points. But she still has $2.3 million more than us because of her corporate PAC friends. Together, we are charting the path for how a blue collar, union worker can run for U.S. Senate – and win. But I need grassroots donors like you to chip in to my campaign right now if we’re going to defeat Republican Deb Fischer and flip this Senate seat: Please, will you make a weekly donation to my campaign right now – no amount is too small – to help me defeat Republican Deb Fischer and flip this Senate seat in November? I’m not rich. I’m not trying to become rich. I’m running for Senate because working people like me deserve a seat at the table in Washington and someone who will fight for us day in and day out.
🚨 ANNOUNCEMENT 🚨 Politics shouldn’t only be for the rich. But right now, the only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer. That’s why they’re the only people who ever win. It’s why the Senate is just another country club full of Ivy League graduates, former business execs, and trust fund babies. Working people like me can’t afford to give up our jobs to run for office. During this campaign, I’ve been working 40, 60, sometimes 90 hours a week just to pay our bills and put food on the table. How’s anybody with a real job supposed to campaign and win when your opponent is wealthy enough to not work at all? That’s why I announced that I am taking a leave from my job as a steamfitter to campaign full-time for the U.S. Senate and keep up our momentum. And yes, that means I’m going to need to take a salary from our campaign. Not a big one. Just enough to replace the $48,000 I got paid last year and the cost of health care for me and my family. FOUR new polls show me neck-and-neck with my opponent, Republican Deb Fischer – and in one, I am LEADING her by 2 points. But she still has $2.3 million more than us because of her corporate PAC friends. Together, we are charting the path for how a blue collar, union worker can run for U.S. Senate – and win. But I need grassroots donors like you to chip in to my campaign right now if we’re going to defeat Republican Deb Fischer and flip this Senate seat: Please, will you make a weekly donation to my campaign right now – no amount is too small – to help me defeat Republican Deb Fischer and flip this Senate seat in November?
Politics shouldn’t only be for the rich. But right now, the only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer. Working people like me can’t afford to give up our jobs. During this campaign, I’ve been working 40, 60, sometimes 90 hours a week just to pay our bills and put food on the table. How’s anybody with a real job supposed to campaign and win when your opponent is wealthy enough to not work at all? That’s why I announced that I am taking a leave from my job as a steamfitter to campaign full-time for the U.S. Senate and keep up our momentum. And yes, that means I’m going to need to take a salary from our campaign. Not a big one. Just enough to replace the $48,000 I got paid last year and the cost of health care for me and my family. FOUR new polls show me neck-and-neck with my opponent, Republican Deb Fischer – and in one, I am LEADING her by 2 points. But she still has $2.3 million more than us because of her corporate PAC friends. Together, we are charting the path for how a blue collar, union worker can run for U.S. Senate – and win. But I need grassroots donors like you to chip in to my campaign right now if we’re going to defeat Republican Deb Fischer and flip this Senate seat: Please, will you make a weekly donation to my campaign right now – no amount is too small – to help me defeat Republican Deb Fischer and flip this Senate seat in November?
🚨 ANNOUNCEMENT 🚨 The only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer. That’s why they’re the only people who ever win. It’s why the Senate is just another country club full of Ivy League graduates, former business execs, and trust fund babies. Working people like me, we can’t afford to give up our jobs to run for office. During this campaign, I’ve been working 40, 60, sometimes 90 hours a week as a steamfitter just to pay our bills and put food on the table. How’s anybody with a real job supposed to campaign and win when your opponent is wealthy enough to not work at all? That’s why I announced that I am taking a leave from my job as a steamfitter to campaign full-time for the U.S. Senate and keep up our momentum. And yes, that means I’m going to need to take a salary from our campaign. Not a big one. Just enough to replace the $48,000 I got paid last year and the cost of health care for me and my family. Politics shouldn’t only be for the rich, and this is the only way we can change that. FOUR new polls show me neck-and-neck with my opponent, Republican Deb Fischer – and in one, I am LEADING her by 2 points. But she still has $2.3 million more than us because of her corporate PAC friends. Together, we are charting the path for how a blue collar, union worker can run for U.S. Senate – and win. But I need grassroots donors like you to chip in to my campaign right now if we’re going to defeat Republican Deb Fischer and flip this Senate seat: Please, will you make a weekly donation to my campaign right now – no amount is too small – to help me defeat Republican Deb Fischer and flip this Senate seat in November? I’m not rich. I’m not trying to become rich. I’m running for Senate because working people like me deserve a seat at the table in Washington and someone who will fight for us day in and day out.
The system is rigged. We all know it. The only people who can afford to run for Senate full-time are millionaires like my opponent, Republican Deb Fischer. That’s why they’re the only people who ever win. It’s why the Senate is just another country club full of Ivy League graduates, former business execs, and trust fund babies. Working people like me, we can’t afford to give up our jobs to run for office. During this campaign, I’ve been working 40, 60, sometimes 90 hours a week as a steamfitter just to pay our bills and put food on the table. How’s anybody with a real job supposed to campaign and win when your opponent is wealthy enough to not work at all? That’s why I announced that I am taking a leave from my job as a steamfitter to campaign full-time for the U.S. Senate and keep up our momentum. And yes, that means I’m going to need to take a salary from our campaign. Not a big one. Just enough to replace the $48,000 I got paid last year and the cost of health care for me and my family. Politics shouldn’t only be for the rich, and this is the only way we can change that. FOUR new polls show me neck-and-neck with my opponent, Republican Deb Fischer – and in one, I am LEADING her by 2 points. With support from grassroots donors like you, we even out-raised her 2-to-1 during the last FEC reporting period. But she still has $2.3 million more than us because of her corporate PAC friends. Together, we are charting the path for how a blue collar, union worker can run for U.S. Senate – and win. But I need grassroots donors like you to chip in to my campaign right now if we’re going to defeat Republican Deb Fischer and flip this Senate seat: Please, will you make a weekly donation to my campaign right now – no amount is too small – to help me defeat Republican Deb Fischer and flip this Senate seat in November? I’m not rich. I’m not trying to become rich. I’m running for Senate because working people like me deserve a seat at the table in Washington and someone who will fight for us day in and day out. Your support – of any amount – means more to me than you will ever know. Thank you, Dan Osborn
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Performance proxies
| Overall score | 46.6/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 75.1 · 6.9 · 53.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 64.7 |
| Est. audience size | — |
| Days live | 26 (2024-08-24 → 2024-09-19) |
| Created | 2024-08-24 |
| Creative variants | 5 body · 5 headline |
| Platforms | |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate, workers labor |
| Symbols | factory industry, money cash |
| Call to action | donate |
| Standout element | Close-up selfie-style video of candidate in a factory/industrial setting projecting authentic everyman credibility |
| Tactic | Classic populist contrast tactic pitting the working-class outsider against a wealthy incumbent, using raw DIY video style to reinforce authenticity and drive small-dollar donations. |
Where it ran (delivery by region)
| Nebraska | 10.2% |
| California | 7.5% |
| New York | 4.6% |
| Florida | 4.3% |
| Colorado | 4.0% |
| Minnesota | 3.9% |
| Illinois | 3.8% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · male | 4.3% |
| 55-64 · unknown | 0.3% |
| 45-54 · female | 4.7% |
| 25-34 · male | 1.3% |
| 35-44 · female | 2.5% |
| 35-44 · male | 2.9% |
| 65+ · unknown | 0.8% |
| 55-64 · female | 11.1% |
| 25-34 · female | 0.8% |
| 55-64 · male | 10.3% |
| 65+ · male | 28.1% |
| 65+ · female | 32.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 0.2% |
