Janet Mills US Inactive
Mills for Maine
Defeat Paul LePage | Mills for Maine
Show your support with a contribution.
Ad copy
Janet Mills put Maine back on track after eight disastrous and divisive years of Paul LePage. But this election will be decided by a razor thin margin, and we aren’t taking anything for granted. We need your help to fight back against millions in attacks. Donate now to stand with Gov. Mills and defeat Paul LePage >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.6/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 6.6 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 25 (2022-10-08 → 2022-11-02) |
| Created | 2022-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | blank or unloaded image with all persuasion carried entirely by copy |
| Tactic | The ad uses a fear-and-contrast tactic, framing LePage as a dangerous threat and Mills as a proven corrective, then drives urgency with a razor-thin-margin warning to unlock donations. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 13-17 · male | 0.0% |
| 35-44 · male | 4.9% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 0.4% |
| 65+ · unknown | 0.6% |
| 25-34 · male | 2.7% |
| 45-54 · unknown | 0.3% |
| 18-24 · male | 0.5% |
| 35-44 · female | 5.2% |
| 55-64 · female | 15.4% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 23.9% |
| 65+ · male | 15.9% |
| 45-54 · male | 6.9% |
| 45-54 · female | 8.8% |
| 55-64 · male | 11.0% |
| 25-34 · female | 2.7% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
