📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Colin Allred US Inactive

COLIN ALLRED FOR SENATE

ad creative

Donate NOW to help defeat Ted Cruz >>

Be part of the movement to send Ted Cruz packing.

Ad copy

Did you know that Ted Cruz only won his last election by about 2% of the vote? He had to spend more than $45 MILLION to eke out that victory in 2018 – and now, two recent polls have shown him and Colin Allred TIED in Texas! Right-wing donors are pouring money into his campaign to try to save his seat, and we’re counting on grassroots support to keep up with their spending. Please, will you donate right now to help Colin Allred defeat Ted Cruz?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score53.5/100
Spend / Reach / Long. / Eff.50.6 · 83.1 · 20.9 · 59.6
Spend rangeUSD 5,000–5,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 29.33
Est. audience size500,001 – 1,000,000
Days live77 (2024-06-25 → 2024-09-10)
Created2024-06-25
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — Colin Allred
Surfaced by“senate:Colin Allred”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsmoney cash
Call to actiondonate
Standout elementSplit-screen with Cruz in desaturated black-and-white with downward arrow vs. Allred in warm color with upward arrow, both at 41%
TacticThe poll-tie framing creates urgency by making the race feel winnable, while the stark visual contrast between a grim Cruz and smiling Allred primes donors to see their contribution as the decisive factor.

Where it ran (delivery by region)

Texas28.2%
California13.1%
New York5.6%
Florida4.8%
Washington3.1%
Illinois2.9%
Colorado2.3%

Who saw it (delivery)

65+ · unknown 0.6%
55-64 · unknown 0.3%
35-44 · male 5.7%
25-34 · female 2.1%
45-54 · male 7.0%
55-64 · female 13.1%
65+ · male 18.2%
55-64 · male 10.1%
45-54 · female 8.3%
65+ · female 26.1%
35-44 · female 6.4%
25-34 · male 1.8%
35-44 · unknown 0.2%
25-34 · unknown 0.1%
45-54 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live