CHRIS PAPPAS FOR CONGRESS
I'm taking on the pharmaceutical companies and Big Oil to lower costs for Granite State families.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.5/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 66.9 · 4.7 · 56.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 46.65 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 18 (2022-09-02 → 2022-09-20) |
| Created | 2022-09-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed disclaimer screen obscuring the actual ad creative |
| Tactic | The ad leverages a populist anti-corporate framing — fighting pharma and Big Oil for working families — but ironically the only visible content is a platform removal notice due to a missing disclaimer, undermining the campaign's credibility. |
| New Hampshire | 99.9% |
| Maine | 0.1% |
| Massachusetts | 0.0% |
| 13-17 · female | 0.0% |
| 35-44 · female | 12.7% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 1.5% |
| 65+ · male | 6.8% |
| 55-64 · female | 11.4% |
| 35-44 · unknown | 0.2% |
| 25-34 · female | 8.0% |
| 45-54 · female | 12.8% |
| 65+ · female | 9.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.1% |
| 35-44 · male | 10.6% |
| 25-34 · male | 6.9% |
| 18-24 · male | 1.3% |
| 45-54 · male | 9.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.2% |