📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Pete Ricketts US Inactive

PETE RICKETTS FOR SENATE

ad creative

Sign the petition >>

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Ad copy

Across the country, female athletes have been injured or denied wins due to men participating in women’s sports. It's vital that we protect the safety and fairness of women in sports. Stand with us if you agree, we need to keep men out of women's sports! Sign our petition below.

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Performance proxies

Overall score39.5/100
Spend / Reach / Long. / Eff.21.0 · 63.8 · 7.4 · 65.9
Spend rangeUSD 300–399
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 12.71
Est. audience size100,001 – 500,000
Days live28 (2025-12-04 → 2026-01-01)
Created2025-12-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Pete Ricketts
Surfaced by“senate:Pete Ricketts”

🧠 AI analysis

Issueother
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementoversized red male gender symbol integrated into the word 'OUT' as a visual pun
TacticClassic list-building petition tactic using outrage framing to capture contact info from like-minded voters while amplifying a culture-war issue with a visceral, single-message graphic.

Where it ran (delivery by region)

Nebraska100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 6.5%
65+ · male 13.8%
65+ · female 28.2%
55-64 · unknown 0.1%
55-64 · male 11.0%
55-64 · female 18.2%
45-54 · unknown 0.1%
45-54 · female 10.7%
18-24 · male 0.4%
35-44 · unknown 0.1%
35-44 · male 3.3%
35-44 · female 4.8%
25-34 · unknown 0.0%
25-34 · male 1.0%
25-34 · female 1.1%
18-24 · unknown 0.0%
65+ · unknown 0.3%

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