CHRIS PAPPAS FOR CONGRESS
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| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 Β· 68.1 Β· 1.7 Β· 59.6 |
| Spend range | USD 1,000β1,499 |
| Impressions | 40,000 β 44,999 |
| CPM (β $/1k impr) | USD 29.4 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 7 (2020-10-26 β 2020-11-02) |
| Created | 2020-10-26 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Chris Pappas |
| Surfaced by | βsenate:Chris Pappasβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| New Hampshire | 100.0% |
| 25-34 Β· unknown | 0.3% |
| 35-44 Β· unknown | 0.5% |
| 18-24 Β· male | 8.3% |
| 35-44 Β· female | 26.2% |
| 25-34 Β· female | 23.1% |
| 35-44 Β· male | 15.6% |
| 25-34 Β· male | 14.0% |
| 18-24 Β· female | 11.8% |
| 18-24 Β· unknown | 0.3% |