SHAHEEN FOR SENATE
Hey New Hampshire voters, it’s time to make sure you have a plan to vote. It’s easy. The stakes are high in this election -- make a plan now to make sure your voice is heard. You can vote in person at the polls, or by returning an absentee ballot. Remember, who you vote for is private, but IF you vote is public information. Make a plan to vote now. Learn more.
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| Overall score | 37.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 61.7 · 1.4 · 56.9 |
| Spend range | USD 900–999 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 42.2 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 6 (2020-10-16 → 2020-10-22) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Hand-drawn dashed-line path on New Hampshire state outline suggesting a journey to the polls |
| Tactic | The ad uses a soft urgency tactic — reminding voters that turnout is public information — to nudge participation while keeping tone accessible and non-threatening. |
| New Hampshire | 100.0% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.3% |
| 18-24 · female | 5.8% |
| 18-24 · unknown | 0.2% |
| 45-54 · male | 4.0% |
| 35-44 · female | 11.3% |
| 25-34 · female | 9.4% |
| 55-64 · male | 5.5% |
| 65+ · male | 7.8% |
| 65+ · unknown | 0.4% |
| 45-54 · female | 9.6% |
| 35-44 · male | 5.1% |
| 65+ · female | 18.9% |
| 25-34 · male | 3.9% |
| 18-24 · male | 2.2% |
| 35-44 · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · female | 14.8% |