πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

Donate to Robin Kelly for U.S. Senate

Donate to Robin Kelly for U.S. Senate

Ad copy

Recent polling shows this Senate primary is wide open, no clear frontrunner, which means every dollar, every door knock, every conversation matters right now. I'm a workhorse, not a show horse. I've spent my career getting sh*t done for Illinois families, but I can't win this without you. Can you please chip in using the button below? We all do better when we all do better.
Recent polling shows this Senate primary is wide open, no clear frontrunner, which means every dollar, every door knock, every conversation matters right now. I'm a workhorse, not a show horse. I've spent my career getting sh*t done for Illinois families, but I can't win this without you. Can you please chip in using the button below? We all do better when we all do better.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.0/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.3 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size1,001 – 5,000
Days live2 (2025-12-30 β†’ 2026-01-01)
Created2025-12-30
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementPoll graphic showing Kelly trailing Krishnamoorthi by 7 points used as urgency trigger for donations
TacticThe underdog polling data creates manufactured urgency β€” framing a deficit as a rallying cry to drive small-dollar fundraising with a 'workhorse, not a show horse' authenticity appeal.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 Β· male 0.4%
25-34 Β· female 1.2%
25-34 Β· male 4.1%
35-44 Β· female 2.5%
35-44 Β· male 4.1%
45-54 Β· female 8.2%
45-54 Β· male 5.7%
55-64 Β· female 15.2%
55-64 Β· male 8.2%
65+ Β· female 32.8%
65+ Β· male 16.8%
65+ Β· unknown 0.8%

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