FRIENDS OF SHERROD BROWN
Bernie Moreno couldn’t be trusted as a car salesman, and he can't be trusted in the Senate.
Bernie Moreno couldn’t be trusted as a car salesman, and he can't be trusted in the Senate.
Bernie Moreno couldn’t be trusted as a car salesman, and he can't be trusted in the Senate.
Bernie Moreno couldn’t be trusted as a car salesman, and he can't be trusted in the Senate.
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| Overall score | 56.4/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 97.1 · 5.2 · 63.9 |
| Spend range | USD 10,000–14,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 16.67 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 20 (2024-05-17 → 2024-06-06) |
| Created | 2024-05-17 |
| Creative variants | 4 body · 4 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Comic-book-style yellow starburst explosion behind opponent's name in bold red and white, mimicking a used-car-lot advertisement |
| Tactic | The ad weaponizes Moreno's car dealership background as a trust metaphor, using garish visual styling to make him look like a slick, untrustworthy salesman rather than a credible Senate candidate. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| Kentucky | 0.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 5.4% |
| 65+ · male | 11.2% |
| 55-64 · male | 11.0% |
| 35-44 · female | 8.4% |
| 35-44 · male | 10.6% |
| 45-54 · male | 11.1% |
| 65+ · female | 14.7% |
| 45-54 · female | 9.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 4.7% |
| 55-64 · female | 10.5% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 1.4% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 1.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |