PETE RICKETTS FOR SENATE
There Should Be No Taxes on Military Retirement Benefits! America's veterans have earned this. Do you agree? Add your name below! 👇
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| Overall score | 36.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 9.9 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 37 (2025-10-27 → 2025-12-03) |
| Created | 2025-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
| Issue | veterans |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | us flag, military |
| Call to action | sign petition |
| Standout element | bold white all-caps 'WE NEED TO END TAXES' over a dark blue military silhouette with US flag stars |
| Tactic | Classic list-building petition tactic using veterans' benefits as a high-consensus issue to capture email/name signups from sympathetic audiences. |
| Nebraska | 100.0% |
| 18-24 · female | 0.0% |
| 45-54 · male | 14.8% |
| 65+ · male | 22.2% |
| 65+ · female | 11.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 20.5% |
| 55-64 · female | 8.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.6% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 10.1% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.1% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.3% |