Ed Markey US Inactive
THE MARKEY COMMITTEE
Help Ed close the gap
The latest UMass Lowell poll shows us closing in on Joe Kennedy.
Ad copy
Here’s the truth: no one has ever beaten a Kennedy in Massachusetts history. But a recent poll of our race shows we’re just TWO points behind Joe Kennedy, and quickly closing the gap. We can win this thing, but we need your help. Will you chip in right now to help us take the lead and make history?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 5.5 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 21 (2020-07-07 → 2020-07-28) |
| Created | 2020-07-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Direct-to-camera close-up of Markey with urgent subtitle text creating a rally-cry moment |
| Tactic | The ad leverages a historic underdog narrative ('no Kennedy has ever lost in MA') paired with a tight poll number to manufacture urgency and drive small-dollar donations via ActBlue. |
Where it ran (delivery by region)
| Massachusetts | 47.6% |
| New York | 7.0% |
| Washington | 2.5% |
| Pennsylvania | 2.3% |
| Texas | 2.2% |
| Illinois | 2.2% |
| Michigan | 2.1% |
Who saw it (delivery)
| 25-34 · unknown | 0.4% |
| 45-54 · male | 5.0% |
| 18-24 · female | 1.7% |
| 25-34 · female | 4.7% |
| 65+ · unknown | 0.8% |
| 45-54 · unknown | 0.3% |
| 35-44 · male | 5.0% |
| 25-34 · male | 4.8% |
| 35-44 · female | 6.4% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 25.9% |
| 45-54 · female | 7.4% |
| 55-64 · female | 13.9% |
| 65+ · male | 13.6% |
| 55-64 · male | 7.4% |
| 35-44 · unknown | 0.3% |
| 18-24 · male | 1.8% |
| 18-24 · unknown | 0.1% |
