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Ed Markey US Inactive

THE MARKEY COMMITTEE

ad creative

Rush a Contribution

Please contribute to our grassroots campaign today

Ad copy

With just a few days to go, Joe Kennedy’s super PAC and his big money backers have spent a staggering $7 MILLION on TV ads to try and stop us. But we’ve got news for them: we aren't going to let them buy this seat. Can we count on you to rush a donation to our campaign in the final stretch? Let’s show them that no amount of big money is as powerful as our grassroots campaign.

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Performance proxies

Overall score41.7/100
Spend / Reach / Long. / Eff.27.6 · 70.7 · 1.9 · 66.4
Spend rangeUSD 600–699
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 11.81
Est. audience size
Days live8 (2020-08-23 → 2020-08-31)
Created2020-08-23
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Ed Markey
Surfaced by“senate:Ed Markey”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementdirect-to-camera candidate appeal with grassroots vs. big money contrast framing
TacticClassic David-vs-Goliath fundraising tactic that weaponizes opponent's spending as evidence of threat, converting donor anxiety into urgent small-dollar action.

Where it ran (delivery by region)

California21.9%
New York9.1%
Washington6.3%
Pennsylvania4.3%
Illinois4.0%
Texas3.9%
Oregon3.1%

Who saw it (delivery)

18-24 · unknown 0.3%
25-34 · female 9.1%
55-64 · unknown 0.3%
25-34 · unknown 1.1%
18-24 · female 2.1%
65+ · unknown 0.4%
35-44 · unknown 0.7%
35-44 · female 8.2%
55-64 · female 6.1%
65+ · male 7.2%
18-24 · male 4.5%
45-54 · female 6.0%
25-34 · male 16.6%
55-64 · male 7.8%
45-54 · male 8.9%
35-44 · male 13.9%
65+ · female 6.6%
45-54 · unknown 0.3%

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