Lindsey Graham US Inactive
TEAM GRAHAM, INC.
NOW IS THE TIME TO FIGHT BACK
Chip in $20.20
Ad copy
📹🚨 Important Message from Herschel Walker 🚨 📹 Senator Graham is in a fight. He is getting outraised 2 to 1. He needs our help. Let's show his opponent that South Carolina is not for sale. Will you chip in $20.20 today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.3/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 100.0 · 1.9 · 61.6 |
| Spend range | USD 20,000–24,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 22.5 |
| Est. audience size | — |
| Days live | 8 (2020-10-18 → 2020-10-26) |
| Created | 2020-10-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Herschel Walker delivering a direct-to-camera endorsement appeal as surrogate messenger |
| Tactic | Leverages Herschel Walker's celebrity credibility and underdog fundraising gap framing to trigger urgency-driven small-dollar donations with a specific $20.20 ask. |
Where it ran (delivery by region)
| Texas | 9.7% |
| Florida | 9.2% |
| California | 8.7% |
| Georgia | 4.3% |
| North Carolina | 4.1% |
| Pennsylvania | 4.0% |
| Ohio | 4.0% |
Who saw it (delivery)
| 18-24 · male | 1.8% |
| 45-54 · female | 9.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 0.5% |
| 35-44 · male | 9.0% |
| 45-54 · male | 12.5% |
| 25-34 · male | 6.0% |
| 35-44 · female | 4.7% |
| 65+ · male | 10.6% |
| 55-64 · female | 13.7% |
| 55-64 · male | 14.5% |
| 65+ · female | 14.4% |
| 25-34 · female | 2.1% |
| 18-24 · unknown | 0.0% |
