TEAM GRAHAM, INC.
We can't afford to lose.
Every liberal in the country hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. We're in a fight for the heart and soul of this country. Please donate $5 or $10 if you can!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.7/100 |
| Spend / Reach / Long. / Eff. | 63.0 Β· 98.4 Β· 6.9 Β· 62.3 |
| Spend range | USD 15,000β19,999 |
| Impressions | 800,000 β 899,999 |
| CPM (β $/1k impr) | USD 20.59 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 26 (2020-09-10 β 2020-10-06) |
| Created | 2020-09-10 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | casual home-setting self-shot video giving the appeal an urgent, unpolished authenticity |
| Tactic | Uses enemy-framing ('every liberal hates my guts') to stoke tribalism and convert resentment into small-dollar donations, with a low ask ($5β$10) to maximize conversion rate. |
| Florida | 8.9% |
| Texas | 8.8% |
| California | 7.7% |
| New York | 4.6% |
| North Carolina | 3.8% |
| Georgia | 3.7% |
| South Carolina | 3.7% |
| 65+ Β· unknown | 0.4% |
| 45-54 Β· female | 6.9% |
| 55-64 Β· unknown | 0.4% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· male | 18.5% |
| 45-54 Β· male | 6.9% |
| 55-64 Β· female | 20.5% |
| 55-64 Β· male | 17.2% |
| 65+ Β· female | 29.2% |