FRIENDS OF MARK WARNER
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Senator Mark Warner has been fighting to fix housing conditions for veterans and military families. His work is making a difference in Virginia and across the country.
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| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 94.0 · 6.3 · 64.4 |
| Spend range | USD 8,000–8,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | — |
| Days live | 24 (2020-10-10 → 2020-11-03) |
| Created | 2020-10-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | veterans |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military |
| Call to action | learn more |
| Standout element | disturbing close-up of deteriorated, damaged floor in military housing from a local news broadcast |
| Tactic | Borrowed news credibility combined with visceral imagery of housing decay builds emotional urgency around a neglected issue, positioning Warner as the champion fighting for military families. |
| Virginia | 99.9% |
| Maryland | 0.1% |
| Texas | 0.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 7.4% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 7.6% |
| 55-64 · male | 5.8% |
| 25-34 · female | 11.0% |
| 65+ · female | 6.6% |
| 65+ · unknown | 0.0% |
| 35-44 · male | 13.7% |
| 55-64 · female | 5.6% |
| 25-34 · male | 19.9% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 5.3% |
| 35-44 · female | 7.1% |
| 65+ · male | 4.8% |
| 45-54 · female | 4.8% |