📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

Mary Peltola for Congress

ad creative

Learn About How I’m Fighting For Our Veterans

Veterans deserve to not have to worry about their basic needs once they’ve come home after fighting to keep our country safe.

Ad copy

We can’t stand by and watch those who have risked and sacrificed their lives for our freedoms go hungry, jobless, or homeless. That’s why I’ve been working to make sure our veterans are taken care of since day one.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.7/100
Spend / Reach / Long. / Eff.21.0 · 75.1 · 16.5 · 74.3
Spend rangeUSD 300–399
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 4.11
Est. audience size10,001 – 50,000
Days live61 (2024-06-01 → 2024-08-01)
Created2024-06-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issueveterans
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, veterans military, seniors
Symbolsmilitary
Call to actionlearn more
Standout elementVeteran-hatted figure shown from behind facing the smiling candidate, creating a personal moment of connection
TacticThe reciprocity framing — 'Return The Favor' — leverages moral obligation to veterans to build emotional resonance and reinforce Peltola's commitment as a reliable advocate.

Where it ran (delivery by region)

Alaska100.0%

Who saw it (delivery)

45-54 · unknown 0.1%
35-44 · female 16.5%
35-44 · unknown 0.3%
25-34 · female 14.2%
25-34 · male 12.2%
55-64 · male 5.8%
45-54 · male 9.8%
35-44 · male 15.6%
45-54 · female 7.9%
18-24 · unknown 0.0%
55-64 · female 5.7%
18-24 · female 2.6%
65+ · female 3.2%
18-24 · male 2.1%
25-34 · unknown 0.3%
55-64 · unknown 0.1%
65+ · unknown 0.1%
65+ · male 3.5%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 60d live
Sherrod Brown
OH — Sherrod Brown 117d live
Mark Warner VA
VA — Mark Warner 10d live
Barrett McNabb
TX — Barrett Mcnabb 24d live
Jeff Merkley
OR — Jeff Merkley 25d live
Jeff Merkley
OR — Jeff Merkley 25d live
Alexander Vindman
FL — Alexander Vindman 4d live
Julia Letlow
LA — Julia Letlow 11d live