TEAM GRAHAM, INC.
Chip in $5, $10, or $25 !
The liberal mob hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 58.1/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 100.0 Β· 5.0 Β· 61.6 |
| Spend range | USD 20,000β24,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 22.5 |
| Est. audience size | β |
| Days live | 19 (2020-09-23 β 2020-10-12) |
| Created | 2020-09-23 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Split-screen juxtaposing Graham calmly speaking at home with a dark nighttime crowd of protesters outside his residence |
| Tactic | The ad weaponizes fear and personal threat by contrasting Graham's calm domestic setting with menacing protest footage, framing the donation ask as a defensive act of personal solidarity rather than a routine campaign contribution. |
| Texas | 9.7% |
| California | 9.1% |
| Florida | 7.9% |
| New York | 4.5% |
| Ohio | 3.8% |
| Pennsylvania | 3.6% |
| North Carolina | 3.4% |
| 13-17 Β· unknown | 0.0% |
| 65+ Β· unknown | 0.3% |
| 55-64 Β· unknown | 0.3% |
| 45-54 Β· unknown | 0.3% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· female | 3.5% |
| 65+ Β· male | 10.2% |
| 55-64 Β· male | 15.8% |
| 45-54 Β· female | 13.3% |
| 35-44 Β· male | 5.2% |
| 55-64 Β· female | 18.9% |
| 65+ Β· female | 17.1% |
| 45-54 Β· male | 15.0% |