πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Join the Fight Against the Mob!

Chip in $5, $10, or $25 !

Ad copy

The liberal mob hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score58.1/100
Spend / Reach / Long. / Eff.65.7 Β· 100.0 Β· 5.0 Β· 61.6
Spend rangeUSD 20,000–24,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 22.5
Est. audience sizeβ€”
Days live19 (2020-09-23 β†’ 2020-10-12)
Created2020-09-23
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actiondonate
Standout elementSplit-screen juxtaposing Graham calmly speaking at home with a dark nighttime crowd of protesters outside his residence
TacticThe ad weaponizes fear and personal threat by contrasting Graham's calm domestic setting with menacing protest footage, framing the donation ask as a defensive act of personal solidarity rather than a routine campaign contribution.

Where it ran (delivery by region)

Texas9.7%
California9.1%
Florida7.9%
New York4.5%
Ohio3.8%
Pennsylvania3.6%
North Carolina3.4%

Who saw it (delivery)

13-17 Β· unknown 0.0%
65+ Β· unknown 0.3%
55-64 Β· unknown 0.3%
45-54 Β· unknown 0.3%
35-44 Β· unknown 0.1%
35-44 Β· female 3.5%
65+ Β· male 10.2%
55-64 Β· male 15.8%
45-54 Β· female 13.3%
35-44 Β· male 5.2%
55-64 Β· female 18.9%
65+ Β· female 17.1%
45-54 Β· male 15.0%

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