📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

Jordan Wood is TIED with Susan Collins in the closest Senate race in the country. And this race is Democrats’ BEST chance to flip the Senate. It’s that simple. But Republicans are flocking to Collins’ aid and vowed that over $400 MILLION will be spent in this Senate race. We need to fight back ASAP: Can you donate $10 to help us build the resources needed to defend against whatever MAGA throws our way?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score48.7/100
Spend / Reach / Long. / Eff.56.4 · 81.7 · 2.2 · 54.5
Spend rangeUSD 9,000–9,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 58.46
Est. audience size
Days live9 (2025-09-29 → 2025-10-08)
Created2025-09-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementCandidate playfully waving with toddler on shoulders captioned as waving goodbye to Collins — turning a candid family moment into a confident victory taunt
TacticThe ad uses a disarming, humorous family snapshot to humanize the candidate while the provocative caption and urgent copy create emotional momentum toward donation.

Where it ran (delivery by region)

California13.2%
New York8.7%
Massachusetts7.4%
Florida5.5%
Texas4.8%
Pennsylvania4.6%
New Jersey4.0%

Who saw it (delivery)

25-34 · female 2.1%
25-34 · male 1.3%
25-34 · unknown 0.1%
35-44 · female 6.1%
35-44 · male 2.8%
35-44 · unknown 0.1%
45-54 · female 8.0%
45-54 · male 3.1%
45-54 · unknown 0.2%
55-64 · female 15.1%
55-64 · male 6.3%
55-64 · unknown 0.2%
65+ · female 41.3%
65+ · male 12.7%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live