Hern For Congress
Sign the petition today
Joe Biden’s $2 TRILLION energy plan will kill jobs for tens of thousands of Oklahomans. Sign the petition today to tell him you won’t stand for it!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.4/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 65.4 · 6.6 · 63.7 |
| Spend range | USD 500–599 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 16.91 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 25 (2020-08-06 → 2020-08-31) |
| Created | 2020-08-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | energy environment |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated, darkened close-up photo of Biden at microphone paired with bold red accusatory text |
| Tactic | The ad uses a fear-and-anger tactic by framing Biden's energy policy as a direct economic threat to Oklahoma jobs, leveraging a petition CTA to build a contact list while driving local resentment. |
| Oklahoma | 99.9% |
| Kansas | 0.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 5.2% |
| 35-44 · unknown | 0.0% |
| 45-54 · male | 9.3% |
| 18-24 · female | 0.8% |
| 25-34 · female | 3.0% |
| 45-54 · female | 9.3% |
| 55-64 · female | 17.0% |
| 35-44 · male | 6.4% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 20.7% |
| 18-24 · male | 1.6% |
| 65+ · male | 11.2% |
| 25-34 · male | 3.4% |
| 55-64 · male | 11.7% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.1% |