Chris Coons for Delaware
Demand climate action
Donald Trump’s 2020 budget proposal diverts billions of dollars away from clean energy efforts, putting our planet in danger — and our economy at risk. Chris Coons is taking action to address climate change by prioritizing renewable energy and reducing carbon emissions, but it’s past time for Trump to take action, too. Join Chris in demanding climate action now >> https://bit.ly/2WBBBan
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 69.3 · 13.5 · 60.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 26.31 |
| Est. audience size | — |
| Days live | 50 (2019-06-11 → 2019-07-31) |
| Created | 2019-06-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | energy environment |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | farm rural, money cash |
| Call to action | sign petition |
| Standout element | Desaturated unflattering photo of Trump surrounded by climate disaster imagery (cracked earth, flooding, melting ice) |
| Tactic | The ad uses fear-based contrast framing, juxtaposing Trump's downcast image against climate disaster scenes to drive petition signatures and list-building around climate action. |
| California | 11.6% |
| Florida | 6.7% |
| New York | 6.4% |
| Texas | 4.8% |
| Pennsylvania | 4.6% |
| Illinois | 4.4% |
| Michigan | 4.2% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 1.8% |
| 65+ · unknown | 0.5% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.6% |
| 45-54 · male | 4.2% |
| 25-34 · female | 1.9% |
| 18-24 · male | 0.6% |
| 45-54 · female | 7.5% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 2.3% |
| 65+ · female | 37.7% |
| 55-64 · female | 20.3% |
| 35-44 · female | 3.3% |
| 55-64 · male | 7.3% |
| 65+ · male | 11.3% |
| 45-54 · unknown | 0.1% |