📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Coons US Inactive

Chris Coons for Delaware

ad creative

Add your name now

Demand climate action

Ad copy

Donald Trump’s 2020 budget proposal diverts billions of dollars away from clean energy efforts, putting our planet in danger — and our economy at risk. Chris Coons is taking action to address climate change by prioritizing renewable energy and reducing carbon emissions, but it’s past time for Trump to take action, too. Join Chris in demanding climate action now >> https://bit.ly/2WBBBan

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.5/100
Spend / Reach / Long. / Eff.34.7 · 69.3 · 13.5 · 60.4
Spend rangeUSD 1,000–1,499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 26.31
Est. audience size
Days live50 (2019-06-11 → 2019-07-31)
Created2019-06-11
Creative variants1 body · 1 headline
Platforms
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issueenergy environment
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsfarm rural, money cash
Call to actionsign petition
Standout elementDesaturated unflattering photo of Trump surrounded by climate disaster imagery (cracked earth, flooding, melting ice)
TacticThe ad uses fear-based contrast framing, juxtaposing Trump's downcast image against climate disaster scenes to drive petition signatures and list-building around climate action.

Where it ran (delivery by region)

California11.6%
Florida6.7%
New York6.4%
Texas4.8%
Pennsylvania4.6%
Illinois4.4%
Michigan4.2%

Who saw it (delivery)

18-24 · unknown 0.0%
25-34 · male 1.8%
65+ · unknown 0.5%
55-64 · unknown 0.3%
18-24 · female 0.6%
45-54 · male 4.2%
25-34 · female 1.9%
18-24 · male 0.6%
45-54 · female 7.5%
35-44 · unknown 0.1%
25-34 · unknown 0.1%
35-44 · male 2.3%
65+ · female 37.7%
55-64 · female 20.3%
35-44 · female 3.3%
55-64 · male 7.3%
65+ · male 11.3%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Julia Letlow
LA — Julia Letlow 81d live
Bill Cassidy
LA — Bill Cassidy 7d live
John Cornyn
TX — John Cornyn 29d live
Tom Cotton
AR — Tom Cotton 13d live
Real Ashley Moody
FL — Ashley Moody 13d live
Kevin Hern
OK — Kevin Hern 34d live
Kevin Hern
OK — Kevin Hern 9d live
John W. Hickenlooper
CO — John Hickenlooper 6d live