Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Achilles for U.S. Senate
Ad copy
I'm Todd Achilles, Idaho's Independent Candidate for U.S. Senate. After decades in Congress, nothing has changed — the deficit’s out of control, the middle class falls farther behind, and the ultra-wealthy are doing better than ever. Senator Jim Risch is out of touch, and Idahoans deserve better. Donate $20 before Sept. 30 to help us meet our end-of-quarter fundraising goal; every dollar builds power against Risch and the establishment. It’s time for a change.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 1.4 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 6 (2025-09-22 → 2025-09-28) |
| Created | 2025-09-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in an agricultural field wearing a 'Keep Idaho Public' trucker hat, projecting everyman authenticity |
| Tactic | The ad uses a classic populist contrast tactic — positioning an outsider independent against an entrenched incumbent — while the farm backdrop and casual attire signal working-class solidarity, and the end-of-quarter urgency deadline drives fundraising action. |
Where it ran (delivery by region)
| Texas | 9.3% |
| California | 6.9% |
| Florida | 5.6% |
| Illinois | 4.0% |
| Ohio | 3.9% |
| New York | 3.7% |
| Pennsylvania | 3.4% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 7.1% |
| 65+ · male | 43.2% |
| 65+ · female | 18.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 19.1% |
| 55-64 · female | 4.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.2% |
| 18-24 · male | 0.2% |
| 35-44 · male | 2.6% |
| 35-44 · female | 0.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.6% |
| 25-34 · female | 0.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
