📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jackie Norris US Inactive

JACKIE NORRIS FOR US SENATE

ad creative

Support Jackie Norris for US Senate

Chip in before our first FEC deadline

Ad copy

While I've been busy dealing with an extremely serious situation in my volunteer role as chair of the Des Moines School Board – I've had no time to focus on politics or fundraising ahead of our campaign's first FEC filing deadline this Tuesday. If you've thought about donating to our campaign, now is the time when I could most use your support ahead of our first filing deadline on Sept 30. If you're with me on creating a better Iowa and a better politics, I would love to have your investment in this campaign today >> https://secure.actblue.com/donate/jackie-norris-social?refcode=250928_eoq-dtc-1

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.4/100
Spend / Reach / Long. / Eff.21.0 · 55.8 · 0.8 · 60.0
Spend rangeUSD 300–399
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 27.96
Est. audience size500,001 – 1,000,000
Days live4 (2025-09-28 → 2025-10-02)
Created2025-09-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Jackie Norris
Surfaced by“senate:Jackie Norris”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementSelfie-style direct-to-camera video with green subtitle overlay creating an intimate, unpolished authenticity
TacticThe ad leverages a manufactured urgency around the FEC filing deadline combined with a sympathetic narrative about volunteer civic duty, appealing to donor empathy to convert consideration into immediate action.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 5.0%
65+ · male 11.8%
65+ · female 28.6%
55-64 · unknown 0.2%
55-64 · male 6.1%
55-64 · female 15.0%
45-54 · unknown 0.3%
45-54 · female 12.6%
18-24 · male 0.3%
35-44 · unknown 0.2%
35-44 · male 4.2%
35-44 · female 10.3%
25-34 · unknown 0.1%
25-34 · male 1.8%
25-34 · female 2.8%
18-24 · unknown 0.0%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live