JACKIE NORRIS FOR US SENATE
Chip in before our first FEC deadline
While I've been busy dealing with an extremely serious situation in my volunteer role as chair of the Des Moines School Board – I've had no time to focus on politics or fundraising ahead of our campaign's first FEC filing deadline this Tuesday. If you've thought about donating to our campaign, now is the time when I could most use your support ahead of our first filing deadline on Sept 30. If you're with me on creating a better Iowa and a better politics, I would love to have your investment in this campaign today >> https://secure.actblue.com/donate/jackie-norris-social?refcode=250928_eoq-dtc-1
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.4/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 55.8 · 0.8 · 60.0 |
| Spend range | USD 300–399 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 27.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2025-09-28 → 2025-10-02) |
| Created | 2025-09-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Jackie Norris |
| Surfaced by | “senate:Jackie Norris” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Selfie-style direct-to-camera video with green subtitle overlay creating an intimate, unpolished authenticity |
| Tactic | The ad leverages a manufactured urgency around the FEC filing deadline combined with a sympathetic narrative about volunteer civic duty, appealing to donor empathy to convert consideration into immediate action. |
| Iowa | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 5.0% |
| 65+ · male | 11.8% |
| 65+ · female | 28.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.1% |
| 55-64 · female | 15.0% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 12.6% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.2% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 2.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |