πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Ervin Yen For Governor US Inactive

Dr. Ervin Yen For Governor 2022 Campaign

ad creative

Ad copy

Did you know that over ONE MILLION registered voters chose NOT to vote in the last gubernatorial election! We get it! This country has been so divided on political issues that people have chosen to steer clear of politics altogether. BUT WE NEED YOUR VOTE THIS YEAR! 2022 is the very first year where the Independent Candidate has OVER 410,000 registered Independent voters. That is enough voters to create a true 3-way race (not just swing the election-as our opponents would have you believe)! If we stand alone, we can win this election!! However, if we stand together with the Democrats and Moderate Republicans WE CAN WIN BY A LANDSLIDE and make a statewide proclamation that extremism no longer belongs in Oklahoma politics! And for the first time in Oklahoma's history we can have a Governor who represents THE PEOPLE - not a political party! #Yen2Win #ProChoice #JoinThe400KStrong #WeCanWinThisElectionTogether

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.6 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size100,001 – 500,000
Days live3 (2022-09-24 β†’ 2022-09-27)
Created2022-09-23
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Ervin Yen
Surfaced byβ€œsenate:Ervin Yen”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionvote
Standout elementFacebook content-removed placeholder replacing the actual ad creative
TacticThe ad leverages voter apathy and Independent voter registration numbers to argue a third-party candidate can genuinely win, using urgency and statistical credibility to mobilize non-traditional voters.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
65+ Β· unknown 0.1%
35-44 Β· unknown 0.2%
55-64 Β· female 10.2%
25-34 Β· male 2.9%
35-44 Β· female 4.3%
55-64 Β· male 18.4%
45-54 Β· male 10.0%
45-54 Β· female 5.9%
65+ Β· male 21.6%
35-44 Β· male 7.3%
65+ Β· female 17.4%
45-54 Β· unknown 0.1%
25-34 Β· female 1.5%

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