πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

Will you chip in to help me defeat Susan Collins?

Can I count on you? >>

Ad copy

I watched Susan Collins advance Trump's cruel budget to the Senate floor – now, we need to make her regret it. I’m within one point of winning. So I’m asking for a massive surge of donations in response to her vote to help me defeat her and ensure she can never do this again.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score36.4/100
Spend / Reach / Long. / Eff.21.0 Β· 51.9 Β· 15.7 Β· 57.1
Spend rangeUSD 300–399
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 41.12
Est. audience size100,001 – 500,000
Days live58 (2025-07-02 β†’ 2025-08-29)
Created2025-07-02
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME β€” Jordan Wood
Surfaced byβ€œsenate:Jordan Wood”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementDesaturated grayscale photo of Collins contrasted against full-color photo of Wood, visually diminishing her
TacticClassic fundraising urgency tactic combining a villain action trigger (Collins advancing Trump's budget) with a competitive polling hook ('within one point') to drive an emotional surge donation response.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

25-34 Β· female 2.2%
25-34 Β· male 1.3%
25-34 Β· unknown 0.1%
35-44 Β· female 4.5%
35-44 Β· male 2.6%
35-44 Β· unknown 0.2%
45-54 Β· female 6.0%
45-54 Β· male 3.3%
45-54 Β· unknown 0.1%
55-64 Β· female 14.9%
55-64 Β· male 7.1%
55-64 Β· unknown 0.5%
65+ Β· female 36.8%
65+ Β· male 19.8%
65+ Β· unknown 0.7%

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