Roy Cooper US Inactive
Cooper Victory Fund
Roy Cooper for Senate: Donate Now
Roy Cooper for Senate: Donate Now
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.4/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 88.7 · 3.9 · 57.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 38.46 |
| Est. audience size | — |
| Days live | 15 (2026-03-03 → 2026-03-18) |
| Created | 2026-03-02 |
| Creative variants | 0 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candidate's warm smile paired with a direct first-person financial ask overlaid on his image |
| Tactic | Uses a specific dollar amount ($16) and flattering personal address to create a sense of insider urgency and individual agency, a classic direct-response fundraising tactic. |
Where it ran (delivery by region)
| North Carolina | 82.9% |
| South Carolina | 2.5% |
| Florida | 1.6% |
| Virginia | 1.4% |
| California | 1.3% |
| New York | 0.9% |
| Georgia | 0.9% |
Who saw it (delivery)
| 18-24 · female | 2.3% |
| 45-54 · male | 4.9% |
| 65+ · male | 14.1% |
| 65+ · female | 22.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.1% |
| 55-64 · female | 10.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.0% |
| 18-24 · male | 1.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 5.3% |
| 35-44 · female | 10.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 4.6% |
| 25-34 · female | 8.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
