TEAM GRAHAM, INC.
Chip in $5, $10, or $25 !
The liberal mob hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.4/100 |
| Spend / Reach / Long. / Eff. | 90.4 · 100.0 · 6.6 · 44.4 |
| Spend range | USD 200,000–249,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 225.0 |
| Est. audience size | — |
| Days live | 25 (2020-09-23 → 2020-10-18) |
| Created | 2020-09-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Split-screen juxtaposing Graham calmly speaking at home with a dark nighttime crowd of protesters outside his residence |
| Tactic | The ad weaponizes fear and personal threat by contrasting Graham's calm domestic setting with menacing protest footage, framing the donation ask as a defensive act of personal solidarity rather than a routine campaign contribution. |
| Texas | 9.4% |
| California | 9.4% |
| Florida | 7.6% |
| New York | 4.5% |
| Pennsylvania | 3.9% |
| Ohio | 3.9% |
| North Carolina | 3.5% |
| 13-17 · unknown | 0.0% |
| 55-64 · male | 13.2% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 4.4% |
| 35-44 · male | 9.0% |
| 25-34 · female | 2.2% |
| 65+ · female | 14.4% |
| 18-24 · male | 0.8% |
| 45-54 · female | 11.8% |
| 55-64 · unknown | 0.3% |
| 45-54 · male | 12.5% |
| 55-64 · female | 15.1% |
| 65+ · male | 9.6% |
| 35-44 · female | 5.7% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 0.3% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |