MULLIN FOR CONGRESS
We need to take back the House! There is too much at stake to let the radical left win. Will you stand with us by chipping in $5 today to help us flip this seat Red?
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| Overall score | 41.3/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 65.4 · 8.8 · 60.5 |
| Spend range | USD 800–899 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 26.14 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 33 (2020-10-01 → 2020-11-03) |
| Created | 2020-10-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Markwayne Mullin |
| Surfaced by | “senate:Markwayne Mullin” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, money cash |
| Call to action | donate |
| Standout element | Oklahoma state map filled in red with '$5,000' fundraising thermometer milestone against a dark blood-red background |
| Tactic | The fundraising thermometer framing combined with urgency language ('too much at stake') and a low $5 ask creates a low-barrier, momentum-driven donation appeal designed to activate small-dollar donors. |
| Oklahoma | 100.0% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 17.5% |
| 25-34 · female | 1.1% |
| 45-54 · male | 10.9% |
| 55-64 · male | 17.7% |
| 65+ · male | 18.3% |
| 35-44 · male | 7.2% |
| 55-64 · female | 13.3% |
| 45-54 · female | 6.2% |
| 65+ · unknown | 0.2% |
| 25-34 · male | 3.6% |
| 35-44 · female | 2.5% |
| 55-64 · unknown | 0.3% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.1% |