📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Pete Ricketts US Inactive

PETE RICKETTS FOR SENATE

ad creative

Add your name >>

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Ad copy

Nebraskans should choose what they drive — not be told by California or DC. I’m standing with President Trump to stop radical EV mandates before they reach our state. Add your name to protect your freedom.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score36.4/100
Spend / Reach / Long. / Eff.17.4 · 55.8 · 9.9 · 62.5
Spend rangeUSD 200–299
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 19.96
Est. audience size100,001 – 500,000
Days live37 (2025-07-07 → 2025-08-13)
Created2025-07-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Pete Ricketts
Surfaced by“senate:Pete Ricketts”

🧠 AI analysis

Issueenergy environment
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementbold yellow distressed typography screaming 'FORCED TO BUY ELECTRIC VECHICLES' against a dark EV-charger background
TacticUses freedom-vs.-government-control framing and a list-building petition mechanic to convert populist anti-mandate anger into grassroots email signups, amplified by Trump name-drop for credibility with the base.

Where it ran (delivery by region)

Nebraska100.0%
Unknown0.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 5.8%
65+ · male 22.9%
65+ · female 30.5%
55-64 · unknown 0.2%
55-64 · male 14.3%
55-64 · female 15.5%
45-54 · unknown 0.0%
45-54 · female 5.3%
18-24 · male 0.4%
35-44 · unknown 0.0%
35-44 · male 1.9%
35-44 · female 1.2%
25-34 · unknown 0.0%
25-34 · male 0.9%
25-34 · female 0.5%
65+ · unknown 0.4%

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