CHRIS COONS FOR DELAWARE
Lower the cost of prescription drugs
Everybody knows the price of prescription drugs is out of control, yet Mitch McConnell and Senate Republicans refuse to act. Senator Chris Coons is fighting to lower the price of prescription drugs, but he needs your help to build support. Join Chris Coons in calling on Mitch McConnell to pass legislation to lower the cost of prescription drugs >> https://bit.ly/328Q5xT
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 63.8 · 17.1 · 65.9 |
| Spend range | USD 300–399 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 12.71 |
| Est. audience size | — |
| Days live | 63 (2020-02-20 → 2020-04-23) |
| Created | 2020-02-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | High-contrast duotone close-up of McConnell in dark red with confrontational headline directly addressing him |
| Tactic | The ad uses a classic pressure-campaign tactic — directing voter anger at a named opponent (McConnell) and channeling it into a petition CTA to simultaneously build Coons' list and signal issue contrast. |
| Delaware | 100.0% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 13.1% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 0.5% |
| 18-24 · female | 0.7% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 1.1% |
| 55-64 · male | 9.5% |
| 45-54 · female | 8.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 2.1% |
| 35-44 · male | 1.9% |
| 55-64 · female | 21.7% |
| 35-44 · female | 3.5% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 32.3% |
| 45-54 · male | 4.3% |
| 55-64 · unknown | 0.3% |